Tomas Ancona

About Tomas Ancona

Experience strategy & design for visitor attractions, retail experiences and digital environments. Learn more at - work begins with your story.We build narrative journeys across digital and physical landscapes that engage audiences and keep them coming back. Grounded in customer insight, our convergent thinking and dynamic visualizations drive innovation in business, technology, education & design.At A+A, experience strategy is derived from a tradition of design for large-scale visitor and retail experiences, hybrid spaces composed of stories, interactions, media and architecture. We have evolved this multi-disciplinary design process to drive innovation across digital experiences, products, services and business transformation.

Experience

1. Experience Strategy & Design

   Ancona Associates, Inc

   Jan 2002 — Present · Portland, OR, US

   Electric Vehicles: Recently completed an experience strategy that shaped a global retail format strategy—physical and digital—for one of the UK\'s most iconic luxury automobile brands that is transitioning to all-EV by 2025.adidas INNOVATION: Approved vendor since 2007, ongoing consulting projects included innovation strategies, story development, future-state experience concepts, strategic visualization, data-driven processes and organizational design.Intel: Approved vendor since 2010, strategies, experiences, APP\'s, prototypes—exploring strategic visions and frameworks for omni-channel retail and leisure experiences. John Lewis Partners: Branch Technology Experience Strategy for Europe\'s leading omni-channel department storeCapital One Bank: National branch experience strategySamsung: European Retail New Store Strategy and Experience Designadidas Global Retail Marketing: Creative strategy for the next generation of store formats for adidas Performance retail.NWEA: Experience strategy and rebranding of a leading educational assessment non-profit.Windows on America: A multimedia exhibition featuring over 100 presidential artifacts at the Oregon Historical Society.Other clients—BP, Art Institute of Chicago, British Waterways, Marks & Spencer, Boots, British Airways, Boudin at the Wharf, National Steinbeck Center, EBMUD, Rio Tinto Diamonds.

Education

• Wesleyan University

  BA, US History & Fine Arts

• Cornell University

  School of Architecture

Skills

• Graphic Design
• Branding & Identity
• Design Thinking
• Sports
• Experience Design
• Environmental Design
• Exhibit Design
• Concept Development
• Environmental Graphics
• Museums
• Information Design
• Experience Strategy
• Creative Strategy
• User Experience
• Concept Design
• Ideation
• Branded Environments
• Interaction Design
• Innovation Consulting
• Design Strategy
• Idea Generation
• Art Direction
• User-Centered Design
• Customer Experience
• Creative Direction
• Strategy
• Design Management
• Retail Design