Tomas Gowland

About Tomas Gowland

Experienced programmatic advertising professional with 6+ years of progressive experience driving revenue and optimizing campaigns across the Americas. Currently leading the Americas trading team at Locala, managing cross-functional campaigns, providing actionable insights, and ensuring client satisfaction at every step.Proven track record in campaign strategy, DSP optimization, and team leadership. Skilled at leveraging data analytics to enhance bidding, pacing, performance, and margin while building high-performing teams and fostering strong client relationships.Passionate about programmatic innovation, operational excellence, and mentoring the next generation of media traders.

Experience

1. Trading Lead - Americas

   Locala

   Mar 2023 — Present · New York, NY, US

   Lead media trading teams across North, Central, and South America with a focus on processdocumentation, strategic training, and performance consistency• Apply analytical and data-driven decision-making to optimize campaign strategy and resolveperformance issues.• Drive seamless media execution in collaboration with sales, operations, and product teams.• Technical Account Manager, working with clients and sales to plan, activate, and troubleshoottechnical issues.• Manage relationships with DSPs, SSPs, publishers, data providers, and tech vendors toenhance offerings, drive value, streamline workflows, and enhance outcomes.• Scaled South American team from three to 11 members, significantly boosting operationalefficiency and positively impacting P&L.

Education

• Marist College

  Bachelor's Degree, Public Relations/Image Management

  2012 — 2016

• Marist College

  Paralegal Certificate Program, Law

  2012 — 2016