Tomas de Sousa Aguiar
Head of Product Growth @Innoloft
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WORK HISTORY
Head of Product Growth @Innoloft
Leading product-led growth strategy to scale user acquisition, activation, and retention for a no-code SaaS platform- Led shift to PLG, aligning product, marketing, sales & CS in a unified GTM strategy- Designed onboarding flows reducing time-to-value and boosting activation rates- Built product analytics stack (Posthog, Hotjar) for data-driven product decisions- Implemented A/B testing and experimentation framework to improve conversions- Use data and experiments to improve conversion, engagement, and feature adoption- Leverage analytics, user feedback, and behavioral data for product roadmap decisions
EDUCATION
RWTH Aachen University
Bachelor of Science - BS, Chemistry
RWTH Aachen University
Master of Science (Interrupted), Chemistry
ABOUT TOMAS DE SOUSA AGUIAR
I’m a multilingual business & product strategist with 7+ years of experience scaling B2B SaaS products across Europe through data-driven growth strategies, revenue operations, and cross-functional leadership.In my career, I’ve helped scale a SaaS startup’s ARR and product grlwtb by both personal deal acquisition and revenue strategy - aligning product, sales, marketing, and customer success around unified growth goals. At Innoloft, I lead the shift to Product-Led Growth, building our product analytics foundation, and working closely with engineering and design teams to bring new features from concept to launch.I thrive in environments where ideas turn into tangible value for users: combining curiosity, creativity, and execution to build products that stick. My approach blends strategic thinking with hands-on delivery, ensuring that each product decision is backed by data and user insight.Fluent in Portuguese, English, and German, I enjoy working with diverse, international teams and value flexibility, openness, and the drive to challenge the status quo.Specialties: Product-Led Growth (PLG)| Revenue Operations | SaaS Growth | Go-to-Market Strategy | Product Analytics | CRM & Automation | Cross-Functional Leadership
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