Tom York

About Tom York

Dynamic leader with 15+ years of proven experience guiding CX/UX strategy and influencing products across healthcare, defense, and enterprise environments. Passionate about transforming user insights into impactful products and exceptional user experiences. Skilled in product strategy, roadmap development, and cross-functional leadership, with a track record of driving measurable improvements in user satisfaction, retention, and adoption. Recently expanded focus to include AI product strategy, leveraging emerging technologies such as natural language processing to build smarter, more personalized digital experiences that deliver value at scale.

Experience

1. Director of Cx Ux & Product Research

   WTW

   May 2022 — Present · Salt Lake City, UT, US

   Lead product strategy and UX research influencing critical healthcare products impacting 5M members.Built scalable operations, optimizing user experiences, and accelerating product innovation through mixed-method research and agile execution.

Education

• Michigan State University

  Master of Science - MS, Marketing Research

• Excelsior University

  Bachelor's degree, Liberal Arts and Sciences/Liberal Studies

• University of Maryland

  Masters, Information Management

Skills

• Data Analysis
• Knowledge Management
• Market Research
• Ms Excel
• Microsoft Office
• Ms Word
• Business Process Improvement
• Google Analytics
• Conflict Management
• Project Management
• Microsoft Powerpoint
• Research
• Management
• Spss
• Customer Service
• Project Planning
• Public Speaking
• Sql
• Microsoft Excel
• Team Leadership
• Strategic Planning