Tom Wood
Marketeer and researcher delving into buyer behavior\'s nuances, focusing on the \"why\" rather than mere \"what.\" The essence of marketing and business development starts with this.
- Role
- Customer Researcher Lead at Kapitus
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Tom Wood
I’m a marketing and qualitative customer researcher with a unique skill for uncovering…
Experience
Customer Researcher Lead
Sep 2022 — Present · Chicago, IL, US
Conducting in-depth qualitative research to uncover the underlying motivations behind customers\' purchasing decisions, emphasizing the \"why\" rather than just the \"what.\" Utilizing these valuable insights to craft detailed customer segmentation that leads to tangible and impactful business initiatives.Using AI to analyze customer conversations and feedback.Proficient in leveraging Qualtrics for comprehensive Customer Experience (CX) feedback analysis, Voice of Customer studies, and overall satisfaction surveys.
Education
Purdue University
Bachelor of Science - BS
Skills
- Marketing Research
- P&L Ownership
- Product Management
- Cross-Functional Team Leadership
- Product Marketing
- Six Sigma
- Sales Execution
- Sales Management
- Automation
- Solution Selling
- Business Strategy
- New Business Development
- Business Development
- Leadership
- Marketing Strategy
- P
- Product Development
- Strategy
- B2b
- Fluid Power
- Pneumatics
- P&L Management
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