Tom Wilkinson

Digital Experience Manager @汇丰

Lead Digital experience manager for HSBC Unsecured Lending existing customer management and Alternative Lending products. Delivering change to the public website through project management and driving digital engagement with customers through captivating content, in-app messaging, email and other communication channels. Increasing commercial revenue through managing digital business opportunities by the delivery of campaigns with key external strategic partners. Analysis of various digital insight and data tools to allow optimisation testing of the website and delivering change to improve it. In the main deliver on the commercial digital opportunities HSBC website allows for both unsecured lending and Alternative Lending products.