Tom Weeks
Digital Marketing Specialist @RSPB
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WORK HISTORY
Digital Marketing Specialist @RSPB
My role of Digital Marketing Lead is responsible for driving RSPB membership acquisition across the funnel including Paid Search, Display, PMAX and Paid Social channels. Owning the agency relationship, I set the strategy for Paid Media campaign deployment, challenging the agency from an experienced position of internal execution in previous roles. Reporting back to the business on commercial performance analysing both platform data and internal reporting with recommendations for improvement, play a key part in the role. Collaboration with internal teams and stakeholders for campaign deployment is also essential to the success.
EDUCATION
University of Greenwich
Bachelor of Arts
University of Greenwich
BA Hons, Marketing
SKILLS
ABOUT TOM WEEKS
Motivated, collaborative and experienced Marketing leader. Driven to achieve and exceed Commercial, Brand or Loyalty campaign objectives across the full marketing funnel. Multi-media channel experience across Linear TV, CTV, Radio, OOH, Programmatic, Paid Social, Paid Search, Meta Search, Affiliates and Email through both in-house execution and harnessing agency support when required. Throughout my career I have built and developed high performing teams that deliver against company priorities. My strengths (Empathy, Indvidualisation - Strengthsfinder 2.0) and interpersonal skills enable me to really understand people and either get the best out of them and/or get buy-in from them.I have an analytical and thoughtful mind who is not afraid to question the status quo. I am rooted in data and key metrics when ensuring campaigns bring success to an organisation.skills: leadership, media strategy, marketing strategy
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