Tom Watson

Experience

1. Marketing Brand Manager

   The Perennial Farm

   Jan 2010 — Present · Glen Arm, MD, US

   In charge of managing product lines, most notably Treadwell, throughout the product life cycle including, but not limited to, prioritizing product and customer requirements, defining the product vision, and working closely with production to deliver a winning product. These responsibilities entail formulating the brand\'s long-term strategy and developing and executing a marketing plan by defining the product line, pricing, packaging, trade merchandising, advertising and promotion strategies and allocating the budget accordingly. Responsible for both Treadwell product planning and product marketing, working with sales, marketing and customer service team to ensure customer satisfaction goals are met, also while ensuring that the product and marketing efforts support the company\'s overall business strategies and goals.

Education

• Salisbury University

  BA, Communication Arts

  2006 — 2010

• UCLA Writer's Extension Program

  Wrtier's Extension Program, Playwriting and Screenwriting

  2011 — 2011