Tom Visosky

Database Marketing, Crm and Loyalty @Virtue Labs Llc

Responsible for database marketing for direct to consumer hair care start-up (launch: February 2017). Build automated lifecycle marketing program to nuture and grow customer relationships and long-term value. Work with marketing team to develop database email program to foster ongoing engagement. Identify themes and participate in development of marketing calendar. Test and deploy emails in Salesforce Marketing Cloud. Create reporting to track ongoing sales and customer performance. Explore key themes in more depth through ad hoc analysis. Utilize Looker to create analytical queries and reports. Work with digital marketing agency on monthly sales forecast and acquisition plan. Manage development and execution of pre-launch seeding program.