Tom Sturgeon

About Tom Sturgeon

Solid understanding of go to market strategies, marketing systems, sales operations and…

Experience

1. Director Business Analytics, Global

   Schneider Electric

   Jul 2017 — Present

   Working inside the Data Center and Secure Power division we support our Sales, Marketing, Strategy & Pricing teams with relevant information to make data driven decisions. Deploy our analytics suite of Alteryx & Tableau to our global community of business & data analyst. Manage our Channel Sales & Inventory data integration platform ingesting data from 400+ trading partners. Responsible for direct management of off shore and on shore analytics team and all aspects of training & people development. Key Highlights • Developed a model that predicts partner inventory levels and recommends purchase quantities to avoid overstock or understock scenarios • Lead team that created a strategic marketing platform measuring critical KPIs and Marcom ROI from Web Analytics through Marketing Automation into Lead Conversion and Revenue measurment • Developed a multi-sourced investment adviser tool which assisted marketers in establishing the proper campaign investment levels in 58 countries • Building a team of Pricing analyst to help automate price performance reporting so we can pro-actively identify appropriate price actions.

Skills

• Process Improvement
• Hoovers
• Segmentation
• Multi-Channel Marketing
• Insourcing
• Management
• Reporting & Analysis
• Strategy
• Alteryx
• Distributed Team Management
• Marketing Operations
• Channel Partners
• Obiee
• Microsoft Office
• Database Marketing
• Microsoft Office 2007
• Analytics
• Crm
• Business Development
• Data Analysis
• Process Optimization
• Data Warehousing
• Project Management
• Business Intelligence
• Analysis
• Data Integration
• Data Management
• Customer Data Integration
• Customer Relationship Management (Crm)
• Sales Operations
• Salesforce.com
• Business Process Improvement
• Data Quality
• Sharepoint