Tom Smith
Consulting CFO @Generis
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WORK HISTORY
Consulting CFO @Generis
B2B / SaaS / AI Licenses / Professional ServicesFounded in 2002, Generis is a privately owned, UK-headquartered software company delivering cloud-based solutions for B2B customers through its CARA platform, that provides unified data, content and process management solutions.
EDUCATION
Durham University
Ancient History & Archaeology
Institute of Chartered Accountants of Scotland
CA
SKILLS
ABOUT TOM SMITH
I am a commercially focused CFO and board-level executive with extensive experience leading transformation, growth, and exit strategies across PLCs (LSE & ASX) and investor-backed businesses (£15m–£250m+). Big 4-trained and internationally experienced, I bring a blend of strategic vision, operational rigour, and hands-on execution across diverse B2B and B2C environments.I partner with founders, boards, and leadership teams to unlock value, embed financial discipline, and build scalable finance operating models that position businesses for accelerated growth, investment, or strategic exit.I bring a pragmatic, commercially attuned approach, combining analytical rigour with the ability to influence, align and lead teams through change. My focus is always on unlocking enterprise value, building resilience, and enabling organisations to scale with clarity and confidence.Career highlights include:> Capital raises, restructures and exits: Led successful fundraises, debt/equity restructures and trade sales, delivering strong investor outcomes across PE, VC and founder-led businesses.> Finance transformation and turnaround: Delivered full-cycle turnarounds and enterprise-wide transformation programmes, including reversing a £(3.1)m EBITDA loss to profitability and modernising finance, data, and operational systems.> Building and scaling finance functions: Established high-performance finance teams and operating models, implementing systems such as NetSuite and MS Dynamics, and deploying analytics tools (Alteryx, Power BI) to elevate reporting quality, insight and decision support.> Strategic M&A leadership: Led end-to-end M&A and integration as part of Telstra’s buy-and-build programme, executing and integrating seven earnings-accretive domestic and cross-border acquisitions to expand the Group’s technology services platform.> Commercial strategy and growth: Developed long-term investment plans, pricing strategies and commercial models supporting product launches and service expansion across SaaS, digital education, managed services and clean-tech environments.> Global and cross-cultural leadership: Delivered international growth, JV strategies, and organisational restructuring across Europe, Asia-Pacific, North America and Africa, navigating diverse regulatory and commercial environments.
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