Tom Pierce

About Tom Pierce

Tom Pierce makes things happen. A transformative FinTech executive, he has evolved multiple Marketing and Communications organizations into high-performing teams, delivering demonstrated significant impacts on both business growth and brand sentiment revitalization. During his tenure at his last two FinTechs, Pierce led marketing and communications strategies that helped triple one firm’s annual revenues to $1.5 billion and drive his current organization’s doubling in annual revenue to nearly $1 billion. He has spearheaded the transformation of marketing teams in public, private, cooperative and private equity-backed companies across a range of industries, channels and geographies, and has driven communications strategies for nearly two dozen acquisitions and integration efforts across multiple global markets. Pierce has a strong track record of strategic message development, product commercialization strategy, corporate reputation and global issue management and the execution of public, investor, board and internal communications initiatives to drive desired positioning among stakeholders.A champion of impactful thought leadership, he has led the transformation of PSCU to become the leading brand in the credit union payments space. Pierce founded: the PSCU Eye on Payments study, the most recognized annual payment research in the credit union industry; the PSCU Payments Index, a monthly consumer payment analysis that has been cited in both mainstream and FinTech media; the Credit Union Innovation Index, in conjunction with PYMNTS.com; and PSCUTV, a new video channel driving FinTech thought leadership. In his previous CMO role at Cardtronics, he built the most recognizable global brand in the ATM and cash payment space, inventing the Health of Cash Study, the leading annual report on U.S. cash utilization, and the PYMNTS Global Cash Index.Pierce has a proven track record of aligning internal teams for high performance while driving an engaged employee culture. He has launched Values in Person, or VIP, awards at two companies, transforming awareness of company values. He led internal communications strategies that helped earn PSCU a Gallup Exceptional Workplace Award in 2023 and its selection by Forbes as one of America’s Best Midsized Employers in 2022.Pierce is a graduate of Marquette University and is passionately involved on the steering committee for the Marquette Mentors Program, where he has and continues to mentor marketing and communications students at the university. He divides his time between Houston, TX and St. Petersburg, FL.

Experience

1. Chief Marketing & Communications Officer

   Velera

   Jun 2018 — Present · Saint Petersburg, FL, US

   Velera, formerly PSCU/Co-op Solutions, is the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. With over four decades of industry experience and a commitment to service excellence and innovation, the company serves more than financial institutions throughout North America, operating with velocity to help its clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Velera leverages its expertise and resources on behalf of credit unions and their members, offering an end-to-end product portfolio that includes payment processing, fraud and risk management, data and analytics, digital banking, instant payments, strategic consulting, collections, ATM and POS networks, shared branching and 24/7/365 member support via its contact centers. For more information, visit pscu.com and coop.org.

Education

• Poynter Institute for Media Studies

  Newspaper Management

  1986 — 1986

• Marquette University

  Bachelor of Arts (B.A.), Journalism

  1982 — 1986

Skills

• Business-to-Business (B2b)
• Event Management
• Marketing
• Account Management
• Business Development
• Digital Marketing
• Integrated Marketing
• B2b
• Management
• Executive Management
• Leadership
• Customer Relationship Management (Crm)