Tom Phipp
CRO Lead (Conversion Rate Optimisation) @Watchfinder
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WORK HISTORY
CRO Lead (Conversion Rate Optimisation) @Watchfinder
Results-driven with extensive experience in optimising digital experiences to maximise engagement, conversions and revenue. Deriving and driving experimentation, user behaviour analysis, and data-driven strategy development. Leading a cross-functional team to deliver measurable improvements in user engagement and ROI. Adept at using tools like Optimizely, Adobe Target, ContentSquare & GA4 to inform and execute impactful optimisation programs.
EDUCATION
Maidstone Grammar School
GCSE's
University of Greenwich
Bachelor's degree, Marketing
Meopham Secondary School
Bachelor of Technology - BTech, Sports and Sports Science
SKILLS
ABOUT TOM PHIPP
Marketers have the distinct ability to connect an individual to a desire - whether that be a desire that was already embedded, or one that a campaign has inspired.I love uncovering new techniques that can significantly impact the work I do, whether that\'s being able to unlock key insights within in the customer journey or directly improve ROI.With experience across the spectrum of marketing areas I am able to explore and strategise a full-marketing approach from prospect acquisition to key optimisations throughout the checkout process.
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