Tom Pfeil
- Role
- Founder and Managing Partner at The Link Group
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Tom Pfeil
30+ years of MR industry experience - after school, I worked on the client side for 4…
Experience
Founder and Managing Partner
Present
Education
University of Florida - Warrington College of Business
BSBA, Marketing
1984 — 1988
Texas McCombs School of Business
MBA, Marketing
1988 — 1990
Skills
- Data Analysis
- Data Collection
- Segmentation
- Ethnography
- Strategy
- Messaging
- Positioning
- Consumer Behaviour
- Fmcg
- Market Research
- Advertising Research
- Customer Satisfaction
- Customer Insight
- Quantitative Research
- Marketing Research
- Brand Equity
- Competitive Analysis
- Market Intelligence
- Primary Research
- Qualitative Research
- Focus Groups
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