Tom Penich

About Tom Penich

Experienced marketing leader with extensive experience in marketing communications, digital and social media, as well as market research, data analysis, and budget management. I am passionate about creating engaging and relevant content and experiences for BMW\'s target audiences, leveraging the latest technologies and platforms to reach them across multiple channels. I also collaborate with internal and external partners, such as regional and national teams, multi-disciplinary agencies, vendors, and franchisees to ensure alignment of marketing objectives and strategies. My mission is to contribute to BMW\'s vision of being the most successful and sustainable premium car company in the world.As a Regional Marketing Manager at BMW of North America, LLC, I lead the development and execution of marketing campaigns and initiatives for the Central Region, covering 12 states and 78 dealerships. With extensive experience in the automotive and media industries, I have a proven track record of delivering innovative and impactful marketing solutions that drive sales, customer loyalty, and brand awareness.

Experience

1. Regional Marketing Manager, Central Region

   BMW Group US

   Sep 2020 — Present

Education

• Humber College

  Post Graduate Degree, Advertising & Media Sales

  2001 — 2002

• York University

  BA, English, French

  1997 — 2001

Skills

• Digital Media
• Sponsorship
• Marketing Communications
• Interactive Marketing
• Direct Marketing
• Social Media
• Social Media Marketing
• Brand Management
• Marketing Strategy
• Media Buying
• Digital Strategy
• Advertising
• Automotive
• Online Marketing
• Media Planning
• Sem
• Mobile Marketing
• Sales
• Brand Development
• Integrated Marketing
• Online Advertising
• Digital Marketing