Tom Penford

WORK HISTORY

EDUCATION

SKILLS

ABOUT TOM PENFORD

Founder of Untitled Concept. I love blending imagination, strategy, design and pure commercial nous for brand new, wacky, bold & novel concepts. Thats why I created Untitled Concept - ideas before they even have a name. I’m a Design Strategist and Venture Architect. I help leaders understand where future value is emerging, identify the right growth moves, and then create and commercialise new concepts (or bring existing ideas to life).I work with:1. Innovation teams looking for the next growth bets beyond incremental roadmaps2. Established businesses commercialising new products, services, and revenue streams3. Universities and academics shaping research into spin-outs and licenceable propositionsWhat this looks like in practice:A view of the future landscape: trends, shifts, and “pools of value” worth moving intoOpportunity sizing and prioritisation: what to pursue now vs laterA differentiated concept and value proposition (who it’s for, why it wins, why now)A viable business model (pricing, unit economics, routes to revenue)A focused go-to-market plan (beachhead ICP, use cases, partners, channels)A validation roadmap (hypotheses, experiments, proof points, pilots/LOIs) and an investable storyWhere useful, I also rapidly prototype concepts (Rork/Lovable) to make them tangible early — improving stakeholder alignment and accelerating real customer feedback.My style is structured and pragmatic: we reduce ambiguity, make the critical choices, and create the evidence to move forward with confidence.If you’re exploring where your next growth should come from — and want to turn that direction into something real — message me with your context and ambition.