Tom Norris
VP, Digital Customer Experience @UnitedHealth Group
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WORK HISTORY
VP, Digital Customer Experience @UnitedHealth Group
Minneapolis, MN, US
Use behavioral data and customer insights to understand where we have the best opportunities to improve conversion rates on our core site and landing pagesDevelop a cohesive web testing strategy and turn it into an ongoing testing roadmapCollaborate with Demand Generation, Marketing Operations, Web and Creative teams to brainstorm, plan and execute tests and personalizations in an effort to hit monthly conversion goals across a variety of channelsAnalyze test results and make recommendations for continuous improvementsManage testing and personalization platformsCommunicate findings, test results, hypothesis, recommendations and best practices to stakeholders of various levels from around the organizationStay up to date with latest trends and best practices for testing and personalizationManage the CRO Senior Strategist and work closely with the Data Analyst
EDUCATION
University of Tennessee, Knoxville
Master of Business Administration - MBA
ABOUT TOM NORRIS
VP, Digital Customer Experience at UnitedHealth Group
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