Tom Murphy

About Tom Murphy

I am a vision-driven professional with a rich background in leading all aspects of marketing, increasing brand awareness, attracting new customers, and retaining existing ones through effective marketing initiatives.Throughout my career, I have demonstrated success in devising and executing enterprise-wide marketing strategies, managing all marketing and advertising campaigns, and analyzing customer data to identify growth opportunities. Moreover, I am skilled in leading IT development teams to revamp online platforms, boost revenue growth, and increase market share. Furthermore, I am well-versed in redesigning customer-facing websites to reflect brand position and campaign content. In addition, I excel at identifying and executing measurable programs to generate revenue/deposits and improve retention. Meanwhile, I am instrumental in designing and applying market intelligence and external trend analysis to capitalize on opportunities and minimize competitive activity.Areas of Expertise• Marketing Strategy Development• Advertising Campaign Management• Team Building & Leadership• Data Analysis & Reporting• Cross-Selling Strategy Development• Product Design & Optimization• Mobile Banking Development• Cross-Functional Collaboration• Platform Development• Customer Service• Market Intelligence Analysis• Predictive Analytics

Experience

1. Vice President - Head of Marketing & Digital Products

   Patriot Bank, N.A

   Mar 2019 — Present

   Major Responsibilities:I have been overseeing all aspects of marketing campaigns and related efforts, collaborating with advertising agencies and outside vendors for campaign development, media selection, and placement. I have been devising and executing a comprehensive marketing strategy to achieve Bank\'s objectives by aligning corporate goals with marketing initiatives. Moreover, I have been identifying areas of improvement and implementing strategies accordingly by conducting Search Engine Marketing, Programmatic Display Advertising, Paid Social, Re-marketing campaigns, and traditional media analysis. I have been leading sales strategy and operations for all prepaid, deposits, payment, and online/digital product offerings.Key Deliverables:• Achieved a deposit growth of $60MM within the first six months of launching the program by enhancing mobile experience from Online Banking to Online Applications through the integration of third-party vendors, process optimization, and online growth in deposit and lending products.• Increased cross-sell rates by 22% within one year by implementing customer relationship segmentation and understanding customer interactions, lifetime value, and next-best product opportunities.• Generated an ROI of over 3K% as well as deployed a Paycheck Protection Program campaign by leveraging benefits of loan compared to digital marketing acquisition costs.

Education

• Western New England University

  Bachelor of Science (B.S.), Finance

  1999 — 2003

Skills

• Credit Analysis
• Vendor Management
• Business Analysis
• Finance
• Credit
• Financial Risk
• Business Process Improvement
• Management
• Team Building
• Marketing Strategy
• Credit Risk
• Customer Relationship Management (Crm)
• Market Research
• Strategy
• Retail Banking
• Portfolio Management
• Loans
• Digital Marketing
• Banking
• Risk Management
• Online Marketing
• Process Improvement
• Leadership
• Financial Analysis
• Commercial Banking
• Email Marketing
• Product Marketing
• Social Media Marketing
• Pricing
• Consumer Lending
• Mobile Marketing
• Project Management
• Analytics
• Insurance
• Google Analytics
• Financial Services
• Crm
• Search Engine Marketing (Sem)
• Direct Marketing
• Interest Rate Risk Management