Tom Meltzer

Experience

1. Managing Director, Content, Strategy and Delivery

   Noodle

   Jun 2023 — Present · Chapel Hill, NC, US

   Lead a team of in-house content creators and freelance writers to produce high-quality editorial content that engages and converts target audiences• Manage multiple projects simultaneously, directing editors, writers and contractors to multitask and prioritize as needed, and ensure that we stay on budget • Oversee the development of all marketing content including program brochures, websites, articles, video scripts, and advertising campaigns• Oversee implementation of AI tools in the creation of content briefs, draftsm and finished content• Foster a collaborative environment and inspire those around you to elevate their craft and thinking• Coach the in-house content team to up-level their writing skills and expand their expertise • Establish standard practices for adhering to partner brand and editorial guidelines and create a rubric for governance • Regularly connect with key stakeholders across the marketing team and our partner institutions to understand their needs as well as their ability to implement new strategies and tactics • Engage with strategists and analytics teams to ensure content work is in line with strategic goals and on message for the target audience for each campaign• Monitor trends in higher education marketing and content creation to stay current on best practices and identify areas for innovation

Education

• Columbia University in the City of New York

  BA