Tom McCardle
Director, Performance Marketing @ Paramount | Customer Acquisition, Media Strategy
- Role
- Director, Performance Marketing at Paramount
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Tom McCardle
With over 10 years of experience in performance marketing, currently serving as Director of Performance Marketing at Paramount, contributing to customer acquisition and media planning initiatives. Collaborated with teams to enhance programmatic media strategies at Gopuff and Instacart, focusing on growth marketing and audience engagement. Possesses expertise in television and digital media, leveraging data-driven strategies to optimize campaign performance. Committed to delivering impactful marketing solutions that align with organizational goals and foster innovative approaches to audience growth. Passionate about creating value through collaboration and strategic insights.
Experience
Director, Performance Marketing
Oct 2022 — Present · Los Angeles, CA, US
Education
Oakland University
Bachelor of Business Administration (B.B.A.), Marketing
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