Tom Mason

WORK HISTORY

EDUCATION

ABOUT TOM MASON

AI systems are now forming first impressions of organisations before customers arrive. I help businesses understand and control how they are interpreted, trusted, and recommended by models such as ChatGPT and Gemini.My work centres on how AI systems form opinions about organisations. This includes the signals they rely on, how confidence is inferred, and why some brands are consistently surfaced while others are misunderstood, omitted, or inaccurately represented. I apply this understanding to live client work, helping organisations improve clarity, consistency, and credibility in environments where AI increasingly mediates discovery and decision making.Alongside my work at AwarenessAI, I created Connect Lancaster, a community initiative designed to connect the Lancaster ecosystem with national conversations in AI, technology and innovation. Through structured events and discussions, Connect Lancaster aims to bring founders, professionals and innovators together while strengthening Lancaster’s connection to the wider UK technology landscape.I am also an active member of the UK AI ecosystem, including; UKAI, the trade association for UK AI businesses, and contribute to wider conversations around AI governance, trust and representation.Alongside client delivery, I actively research this space and publish original insights grounded in hands-on testing and experimentation, including peer-discoverable research indexed in academic search platforms. I am the author of a published book exploring how AI systems understand, represent, and rank businesses, and what this shift means for visibility, trust, and brand discovery as generative systems become default interfaces. My practice is grounded in real-world execution rather than theory alone. I operate and maintain a multi-channel marketing and content presence, run ongoing AI prompt testing across models, and work directly with organisations to translate emerging AI behaviour into practical, commercial action.My current focus is helping businesses prepare for the future of discovery by ensuring they are clearly understood, trusted, and surfaced by AI systems. If you are interested in AI visibility, recommendation optimisation, or where search and discovery are heading next, feel free to get in touch.