Tom Lonsway
CPG Sales & Marketing Exec l Cross-Functional Team Leadership l Brands l Private Brands l Strategic Growth l P&L l Retail Partnerships l Market Penetration
- Role
- Managing Partner (Cpg Fractional VP Sales & Marketing) at Go Rabbit Go
- Location
- San Diego County, CA, US
- LinkedIn followers
- 500 followers
About Tom Lonsway
MBA, UNIVERSITY OF SOUTHERN CALIFORNIA BS, Agricultural Business,…
Experience
Managing Partner (Cpg Fractional VP Sales & Marketing)
Jan 2021 — Present · US
Sales management consulting agency specializing in premium food, HBC & beverage brands. Pioneering and leading sales for consumer product companies. Hands on supporting client leadership, developing strategy, innovation & managing brokers, plus coordinating retail outreach, presentations and promotional efforts.MANAGING PARTNER • Developed business plans and sales execution with clients: Sunwink Sparkling Herbal Tonics, Panic Panties, Tom & Andy Chocolatiers, PureFit, Rucks & Co (Mondelez), Buddha Tea, This Saves Lives and Pacific Pharmaceuticals / Pacific Natures• Day-to-Day, medium term and long term business plan and execution to effectively pioneer N. America sales to retailers (internet and brick & mortar) and gab-and-go food service. North America at every retailer of size in the following classes of trade: grocery, drug, mass, club, military, internet and natural channel. • Implemented internal “best practices” for trade spend customer marketing, product development along with coordination with operations and finance functions.• Lead point person to coordinate all RFPs and proposals with sales, marketing, finance and operations. Effectively evaluate opportunity to provide most mutually beneficial pricing along with terms & conditions.• Reviewed and coordinated with in-house legal counsel all supply agreements, letters of intent (LOIs), customer agreements and non-disclosure agreements (NDAs).• Lead domestic acquisition efforts: finding and vetting opportunities. Then coordinating with QC, Operations and Finance for analysis and recommendations to ownership. Point person on LOIs and negotiations.
Education
California Polytechnic State University-San Luis Obispo
BA, Agricultural Business; Marketing Concentration: GPA, 3.5 Honors- Deans List
1987 — 1991
University of Southern California
MBA, Business
1996 — 1999
Skills
- Key Account Management
- New Business Development
- Marketing Strategy
- Sales Management
- Consumer Products
- Grocery
- Strategic Planning
- Competitive Analysis
- Product Development
- Product Marketing
- Strategy
- Fmcg
- Sales Operations
- Forecasting
- Sales
- Marketing
- Merchandising
- Management
- B2b
- Food
- Retail
- Brand Management
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