Tom Lodge
Senior Manager, Customer Marketing Strategy @FanDuel
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WORK HISTORY
Senior Manager, Customer Marketing Strategy @FanDuel
EDUCATION
University of Pittsburgh
BSBA, Marketing Major, Economics Minor
Mamaroneck High school
High School Diploma
ABOUT TOM LODGE
Proven track record of implementing and managing CRM strategies that leverage email, sms, push, and in-app merchandising to increase customer engagement, revenue, and LTV. Comfortable working in cross-functional and high-pressure environments.Most recently a CRM Manager at DraftKings, leading a four person team responsible for the strategy and execution of three CRM verticals for the Sportsbook, Daily Fantasy, and iGaming business. These verticals focused on engaging inactive customers, influencing the behavior of active customers, and onboarding new customers.
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