Tom Liberatore
Corporate Vice President @New York Life
Signup · Get unlimited contacts
WORK HISTORY
Corporate Vice President @New York Life
Head of Marketing and Business Development responsible for expanding market presence through strategic marketing initiatives. Develop and lead marketing, communication, and promotion strategies to drive sales of our worksite product offering and increase awareness internally and externally. Collaborate with wholesalers and internal partners to develop strategy for agents and field management at key field meetings, sales campaigns, and key worksite messaging to facilitate sales. Create and promote marketing collateral and sales tools supporting each step of the sales cycle from prospecting to meeting with the business owner, enrollment of employees, re-enrollments and cross-selling. Analyze data to drive marketing decisions across multiple segments and identify opportunities for potential growth through a variety of communication channels to improve process and increase sales. Manage team with responsibility for creating collateral, training presentations, and website layout.
EDUCATION
Towson University
Bachelor of Science, Business Administration
Pace University - Lubin School of Business
MBA, Marketing Management
ABOUT TOM LIBERATORE
Versatile and seasoned professional with strong business background, including over 20…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.