Tom Lavoie
Regional Vice President @3i Inc
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WORK HISTORY
Regional Vice President @3i Inc
Seoul, KR
Created the company\'s North and South America sales and marketing vision, mission, and goals, developing clear and consistent brand management and meeting the needs and wants of the Americas. • Developed the marketing plan for PIVO, an artificial intelligence (AI) consumer device. The project was implemented on TikTok, YouTube, Facebook, Instagram, and Amazon.com. • Rebranded existing product lines, creating a broader inclusive market; implemented ESG (environmental, social, and corporate governance), leveraging an in-depth knowledge of product capabilities. Developed and launched a Q4 D2C sales and marketing program, increasing sales by 20%. • Developed budgets and plans, devised sales-boosting strategies, evaluated department performances, and ensured organizational improvements, increasing YoY growth in channel sales by 30%. • Forge and lead digital client segmentation account strategy, driving enterprise-wide consistency and improving KPI revenue by 20%. • Led regional B2B, B2C, and D2C communications and local marketing initiatives, cultivating profitable business relationships and providing strategic consultation, resulting in a 26% growth in all categories. • Identify and leverage strategic opportunities within the managed markets\' customer base, allowing for advantageous positioning and customer development, generating prospects, targeting regional marketing, closing deals, and expanding loyal customers by 50%. • Monitor all departments\' growth, progress, and profitability, implementing standardized KPI company-wide and motivating continuous improvement and optimal production. • Implement product and sales strategies, including unique association offerings, customer-specific network solutions, and CRM solutions. • Provide follow-up sales service, industry conference support, and product education and manage payroll budgets, administration, and CRM and expense maintenance.
EDUCATION
The University of Montana
Bachelor of Science Degree, Political Science, Political Science and Government
ABOUT TOM LAVOIE
A results-driven sales and marketing leader with extensive experience in rebranding, business growth, and project management. Expert in developing high-performance teams, driving organizational improvements, and increasing YoY growth. Demonstrated success in implementing innovative solutions and adapting to diverse market needs. A professional with a solid track record of collaborating to implement solutions for continuous improvement and targeting various markets\' needs, wants, and requirements. An analytical thinker, compiling and analyzing data, creating reports, informing decisions, and creatively adapting brand and marketing management accordingly. Technical Proficiency: Microsoft Office (Excel, Word, PowerPoint), Google Workspace, Slack, Monday.com, Gold Mine, Red Hat, Salesforce, Pipedrive, QuickBooks Enterprise, Fishbowl Inventory AREAS OF EXPERTISE: • Capital Spending • Process Improvements • Strategic Planning • Project Execution • Innovation • Critical Thinking • Analysis • Business Development • Team Building • Negotiation • Operations Management • DEI (Diversity, Equity, Inclusion) • Business Strategy • Manufacturing / OEM • CPG / FMCG • Print and Online Publisher • Store-Within-A-Store • Change Agent • Market Research • Retail Management • Licensee and Licensor Management • Advertising and Marketing • Public Relations • Import / Export • Senior Buyer • Digital Strategy • Distribution • Public Speaking • Detail Oriented
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