Tom Kirk
Head of Marketing Strategy & Innovation @Samsung Electronics
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WORK HISTORY
Head of Marketing Strategy & Innovation @Samsung Electronics
London, GB
Driving innovation, proposition and commercial growth across Samsung’s European D2C ecosystem - including Samsung.com, the Samsung Shop App, Employee Purchase Programs (EPPs)/ Partnerships, SMBs, Conversational Commerce, Agentic Commerce, Live Commerce, and emerging channels such as TikTok Shop- Lead the development of long-term strategies to premiumise Samsung’s direct channels, strengthen customer relationships, and enhance profitability- Shape and steer cross-market strategies in close collaboration with HQ and European subsidiaries, ensuring alignment across marketing, propositions, and performance while acting as the strategic lead for the region- Oversee initiatives that integrate innovation, partnerships, and digital experience optimisation to future-proof Samsung’s D2C business.
EDUCATION
University of Hull
Marketing
ABOUT TOM KIRK
Head of Marketing Strategy & Innovation at Samsung
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