Tom Keenan
Business Development Executive | Marketing Expert | Operations & Logistics Manager | Strategic Consultant
- Role
- Owner at Milwaukee Slatwall
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Tom Keenan
Over the course of my career, I have evolved into an innovative executive and visionary team leader with a demonstrated track record of guiding marketing, merchandising, procurement, and pricing strategy to create quick and distinctive top and bottom-line gains. I employ an entrepreneurial approach to channel management - running operations as I would my own business and owning results. My greatest skills exist in being able to translate strategic vision into immediate gains while leveraging extensive analytical insights to position products and services competitively. I have extensive experience in marketing, merchandising, product procurement, eCommerce, and business development.
Experience
Owner
Jul 2023 — Present · Milwaukee, WI, US
Milwaukee Slatwall is redefining the slatwall industry both domestically and abroad. Our team consists of a group of innovative engineers providing a network of 600+ dealers access to our “New Compressed Laminated PVC” slatwall. My primary role focuses on new business development within the dealer market (both franchised and independent locations). We have a formal partnership with storeWALL dealers) where we share manufacturing, warehouse and market distribution. The largest segment of our dealer business today focuses on the design and installation in the residential garages space (home improvement / organization). With our high-end aesthetics and superior holding capacity, our business naturally finds it way into commercial, industrial and retail applications installed by builders and general contractors. We work parallel with high-end cabinet manufactures and epoxy flooring distributors. Milwaukee Slatwall is US patent protected.
Education
University of Wisconsin-Milwaukee
BBA, Double Major: Finance & Marketing
2002 — 2005
Skills
- Retail
- Visual Merchandising
- Merchandise Planning
- Fashion
- Inventory Management
- Merchandising
- Apparel
- Trend Analysis
- Sales
- Assortment
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