Tom Hughes

Creative @BBC

Belfast, GB

I am currently a creative within the Creative Marketing team in BBC NI, as part of the Chief Customer Officer Group, directing and producing campaigns across social media, digital advertising, out of home advertising, TV and radio.I have been lead creative on many projects and have built up an excellent reputation within BBC NI, among other teams across the UK and with senior executives that I am frequently in contact with.I have spearheaded much of the digital campaign creative in the 4 years since beginning this post, advising on best practise as well as media planning and evaluation. This includes the Troubles at 50 campaign which was featured in the Creative Review Annual 2020. My work is a combination of self initiated production and the commissioning and management of external agencies and freelancers. Recently I have been leading a project to develop key art across iPlayer and bbc.co.uk for BBC Three, BBC NI and BBC Sounds commissions utilising my skills and experience in art direction, influenced by audience data and industry trends and approaches.Before hybrid working was established, I had set up a small singing group in the team to build wellbeing.

Arts & Business NI

Young Professionals on Arts Boards Programme

South Eastern Regional College

HND

University of Ulster

BA Hons Design for Visual Communication