Tom Hughes

About Tom Hughes

I’m not about ad-speak, philosophical mantras or blue tint lenses.I love the short film “Ad brilliance”, IBM’s “Stop Talking, Start Doing” and anything that pokes fun of having to recap a recap meeting.I network. I build alliances and partnerships. I don’t call vendors, vendors…they’re partners.I judge an agency on how well they know our brand and our culture, not by how many gold trophies they won from other agency voters.I prefer to get my hands dirty from working rather than cramped from typing.I do what’s right even when it’s not popular.I am loyal to a fault.I value family, friends and community above all else.

Experience

1. Corporate Affairs Manager

   adidas

   Sep 2011 — Present

   I build and promote the adidas brand \"inside our locker room\" and \"outside our stadium\" I.Catalyze excitement and engagement within our team, Align the brand with visible, influential, effective causes, Position the brand as a responsible, innovative corporate citizen,Evangelize the brand to governments and business leaders.

Education

• Pepperdine University

  BA, Advertising/broadcasting

  1982 — 1986

Skills

• Apparel
• Market Planning
• Retail
• Sports Industry
• Creative Direction
• Retail Marketing
• Brand Architecture
• Integrated Marketing
• Sports Marketing
• Brand Management
• Sportswear
• Marketing Strategy
• Merchandising
• Brand Awareness
• Sporting Goods
• Sports
• Marketing Communications
• Sponsorship Activation
• Fashion
• Trade Shows
• Brand Development
• Marketing
• Trend Analysis
• Footwear
• Visual Merchandising
• Marketing Management
• Sponsorship
• Action Sports
• Consumer Products
• Trend
• Shoes
• Wholesale