Tom Hicks
Transactional Manager @Sky
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WORK HISTORY
Transactional Manager @Sky
Responsible for editorial strategy and implementation for Sky Store, producing merchandising plans and stunts in accordance with revenue forecasting, cinema drafting, calendar events and in alignment with marketing campaigns• Developing and maintaining content forward plans, roadmaps, databases, and reports, including monthly editorial highlights• Ensure aligned content approach across rentals and Buy & Keep.• Regular analysis of performance of editorial stunts and revenue tracking on a weekly basis to ensure we are surfacing content optimally• Account manager for a number of studios / distributors regarding upcoming content and the editorial plans for their content on Sky Store and assess its suitability for the market.• Maintaining a strong, quality inventory through content selection
EDUCATION
University of West London
Bachelor of Science (BS), Information Systems & Information Management
Uxbridge College
GNVQ, Tourism and Travel
ABOUT TOM HICKS
Strategic Content Leader with over 20 years of experience in broadcast and digital media, specializing in editorial planning, UI scheduling, and content merchandising. Proven track record of driving audience engagement and revenue growth through data-led strategies, A/B testing, and innovative content initiatives.Skilled in:Stakeholder management & cross-functional collaborationLeading projects from concept to executionOptimizing user experiences across platformsDelivering high-impact content solutions aligned with business goalsPassionate about creating seamless, engaging user journeys and leveraging data to inform smart content decisions.
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