Tom Hering
Helping Values-Driven Small Business Leaders Build Companies That Do Well and Do Good | 100+ Benefit Corporation Certifications
- Role
- Content Writer Storyteller at Hering Creative
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Tom Hering
I started Benefit Corporations for Good to help small, purpose-driven businesses use their values as a competitive advantage—and a force for good.We work with leaders who care deeply about sustainability, equity, and ethical business practices, and who believe business can (and should) do more.So far, we’ve helped 100+ businesses commit to the triple bottom line: People, Planet, and Profit. Through hands-on education, advocacy, and certification, we’re building a community of businesses that lead with purpose and act with integrity.For me, this work is about reimagining what small business can be—and creating meaningful change together.
Experience
Content Writer Storyteller
Jan 1995 — Present · Portland, OR, US
Passionate Content Writer and Storyteller with over 25 years of results-driven creative accomplishments for various healthcare, nonprofit and professional services organizations. Developed brand messaging and web content for 2.0 version of impartial, a business providing independent medical evaluations for legal and insurance industries. Interfaced directly with CEO and Director of Marketing. Client team response: exceeded branding goals and objectives.Developed strategy, scripting and produced HR employee video for McCormick & Schmick\'s Restaurant Group with final production receiving accolades from CEO, Executive HR Director and outside counsel. Client team response: exceeded HR corporate goals and objectives.Wrote and produced audio production for flagship Nike store in Manhattan receiving high marks from Nike CFO and client contact team. Client team response: exceeded marketing goals and objectives.Developed strategy, concept and scripting for video of new product introduction for ESCO and its first upgrade of most successful product in company history, now translated in French, German and Spanish for global-wide marketing efforts. Client team response: exceeded product marketing and corporate objectives.Developed marketing communications for The Corvallis Clinic including messaging, copy for print, broadcast, website and online media that resulted in top awards for Healthcare Communicators of Oregon. Client team response: exceeded corporate communications\' goals and objectives.Award honors includes Clios, Northwest Addys, Roseys, Print Design Annual, Tellys and Emerald Awards.
Education
University of Oregon
Bachelor of Arts (B.A.), Journalism & English
Skills
- Blogging
- Creative Writing
- Direct Mail
- Marketing
- Digital Media
- Digital Strategy
- Collateral
- Marketing Communications
- Interactive Advertising
- Advertising
- Screenwriting
- Social Media Marketing
- Professional Services
- Brochures
- Video
- B2b
- Direct Marketing
- Interactive Marketing
- SEO
- Strategy
- Marketing Copy
- Online Marketing
- Video Production
- Art Direction
- Newsletters
- Integrated Marketing
- New Media
- Scripting
- Mobile Marketing
- Broadcast
- Creative Strategy
- Brand Architecture
- Healthcare
- Corporate Branding
- Digital Marketing
- Public Relations
- Email Marketing
- Outdoor Advertising
- Copywriting
- Web Design
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