Tom Head
Brand & Portfolio Manager, Reflex (Mat Cover) @Ab Sports Nutrition
Signup · Get unlimited contacts
WORK HISTORY
Brand & Portfolio Manager, Reflex (Mat Cover) @Ab Sports Nutrition
Brighton, GB
Cross-functional delivery: Brought in to lead the reset of Reflex Nutrition – aligning insight, NPD, brand, comms and commercial to move the brand forward with focus and pace. Consumer insight: Led research that uncovered insights overlooked for more than a decade. First to win AB’s Consumer Champion award. Portfolio strategy: Streamlined underperforming SKUs and shifted NPD focus towards active nutrition and nutraceuticals to unlock higher-margin growth. Innovation pipeline: Built a JTBD-led roadmap of 12 new products, planned for launch across 2026. Claims framework: Created a three-tier structure to keep messaging clear, credible and compliant – solving a long-standing communication challenge. Revenue protection: Repositioned legacy products to protect short-term sales and bridge the gap between old brand and new. Budget leadership: Managed the A&P budget, working cross-functionally with commercial, finance and marketing teams to maximise ROI and commercial impact. Team leadership: Led NPD from concept to launch while coaching one direct report. Creative & testing: Refreshed Reflex’s visual identity and launched an AI-enabled testing panel to accelerate insight and decision-making.
EDUCATION
CIM | The Chartered Institute of Marketing
Certificate in Professional Marketing
CIM | The Chartered Institute of Marketing
Marketing Communications Masterclass
CIM | The Chartered Institute of Marketing
Diploma in Professional Marketing (Bachelor's Equiv.)
MiniMBA
Mini MBA, Brand Management
CIM | The Chartered Institute of Marketing
Advanced Copywriting
IIE Varsity College
Diploma - Business Management & Entrepreneurship (2yr)
CIM | The Chartered Institute of Marketing
Global Branding
CIM | The Chartered Institute of Marketing
Brand Identity
SKILLS
ABOUT TOM HEAD
Senior brand manager with experience across sports nutrition, health & wellness, and FMCG.I specialise in building and evolving consumer brands by connecting consumer insight, brand strategy, innovation and commercial delivery – particularly in fast-moving environments.I’ve led portfolio resets, innovation pipelines, NPD, packaging and campaign development, working cross-functionally with R&D, technical, regulatory, commercial and supply chain teams to deliver focused work with clear commercial impact.Much of my recent work has involved joining teams at key moments of change, helping bring focus, momentum and delivery at pace – from uncovering overlooked consumer insights to reshaping portfolios, strengthening positioning and protecting near-term revenue while building longer-term growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.