Tom Griffin

About Tom Griffin

Career Highlights:‘24–Present: Leading four high-impact business units—Beauty & Personal Care, Active Nutrition, Healthcare, and Private Label—at Feldkamp Marketing, a Kroger-exclusive broker with 38 years of category-defining excellence.‘22–‘23: Spearheaded the Personal Care team to win the Best Trifecta Award for outstanding performance in Sales, Profit, and Share.‘22–‘23: Engineered the winning strategy for the Best Deodorant Shelf in the U.S, setting industry benchmarks.‘19–‘20: Honored as the Personal Care Leader of the Year for exemplary leadership and innovative strategies.Who Am I?I’m a seasoned CPG sales executive with 20+ years of proven success in building teams, strategies, and brands that outperform. Currently serving as Vice President at Feldkamp Marketing, I lead a portfolio of powerhouse brands across four fast-evolving categories at Kroger—Beauty & Personal Care, Active Nutrition, Healthcare, and Private Label. Known for my decisiveness, I drive change, unlock growth, and create organizational clarity in dynamic, high-stakes environments.With deep roots at Procter & Gamble, I bring the discipline of a blue-chip background combined with the grit and speed of a startup operator. I’m scrappy when needed, strategic always, and relentlessly focused on outcomes that move the business.Leadership StyleAward-winning. Transparent. Execution-obsessed. My leadership is built on a foundation of ownership and empowerment—I roll up my sleeves, make fast but thoughtful decisions, and set a clear direction that aligns strategy with accountability. I’m passionate about building teams that scale, simplify complexity, and move fast with precision.My PhilosophyI believe results follow clarity, and teams thrive when they feel trusted and supported. Whether mentoring up-and-coming leaders or navigating tough negotiations, I lead with empathy, integrity, and intent. I connect dots others miss—between data and decisions, people and purpose, goals and execution.The FutureI’m focused on working alongside brands and retailers that want to play offense—who see what’s possible and need the leadership to unlock it. Whether that means rethinking a category, reframing a go-to-market, or reshaping a team—I bring the tools, urgency, and mindset to make it happen.

Experience

1. Vice President - Health, Beauty, Personal Care, Active Nutrition, own Brands

   Feldkamp Marketing

   Jul 2024 — Present · Cincinnati, OH, US

   As Vice President at Feldkamp Marketing, I lead multifunctional teams across Health, Beauty, Personal Care, Active Nutrition, and Own Brands. Feldkamp is a premier broker for Kroger, representing over 200 brands. My role involves driving growth and market presence for our diverse portfolio, continuously adding new strategic clients to the Feldkamp portfolio, and leveraging my extensive experience in managing and optimizing sales performance. I’m excited to contribute to Feldkamp’s mission and help our partners achieve significant success in the retail space.

Education

• St. Bonaventure University

  Bachelor of Business Administration (BBA), Business Administration and Management, General

  1997 — 2002

Skills

• Trade Marketing
• Ac Nielsen
• Consumer Products
• Key Account Management
• Fmcg
• Pricing
• Grocery
• Sales
• Competitive Analysis
• Retail
• Merchandising
• Categorization
• Market Analysis
• Sales Management
• Strategy
• E-Commerce
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Market Planning
• Sales Operations
• Pricing Strategy
• Shopper Marketing
• Product Launch
• Brand Development
• Segmentation
• Market Research
• P
• Customer Insight
• Forecasting
• Team Building
• Business Planning
• Account Management