Tom Gregorski

About Tom Gregorski

I focus on driving demand, impact and growth by leveraging key performance indicators to create customer-centric strategies. My role emphasizes using data and insights to inform and execute brand-specific experiences across multiple platforms, ensuring meaningful engagement and long-term loyalty. I specialize in transforming 1‑to‑many marketing into personalized, full‑funnel customer experiences that drive acquisition, engagement, loyalty, and lifetime value. I am known for architecting integrated CRM, CX, and media systems that unify paid, owned, and earned channels—and for leading large, cross‑functional teams to deliver measurable revenue impact and scalable growth.

Experience

1. Experience Strategy Lead North America

   MAP

   Aug 2024 — Present

   Lead team responsible for designing and operationalizing integrated demand‑generation and customer experience strategies for Ford Motors, Dell Technologies and other Fortune 100 brands.I specialize in transforming 1‑to‑many marketing into personalized, full‑funnel customer experiences that drive acquisition, engagement, loyalty, and lifetime value. Known for architecting integrated CRM, CX, and media systems that unify paid, owned, and earned channels—and for leading large, cross‑functional teams to deliver measurable revenue impact and scalable growth.

Education

• University of Wisconsin-Madison

  BA, Communications

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media
• Creative Services
• Communicaitons
• Brand Advertising
• Sales Incentive Programs
• Sales Promotion
• Crm Integration
• Brand Development
• Events
• Interactive Marketing
• Customer Relationship Management (Crm)
• Creative Strategy
• Integrated Marketing
• Retail
• Direct Marketing
• Sponsorship Activation
• Digital Strategy
• Social Media Marketing
• Digital Marketing
• Online Advertising
• Sponsorship Generation
• Advertising
• Marketing
• Strategy
• Sponsorship Program Development