Tom Godden

Global E-commerce Operations Manager @Jabra

Responsible for managing all E-Commerce operations of the Direct to Consumer (DTC) business. Covering all related systems and platforms projects. Product owner on digital, commercial and operational initiatives with regards to platform enhancements and changes to improve the overall customer experience. Own the creation of test cases, user stories, managing sprints for all major and minor releases. Work with the operations team to ensure UAT, documentation, SOPs, bug tickets and re-testing bug fixes are complete for all new and existing developments. Manage the Salesforce Commerce Cloud development team’s priorities, ensuring projects are delivered on time. Define and manage all global E-Commerce business growth initiatives, for example E-Commerce expansion into new countries. Primary operational relationship owner within DTC team including Marketing, Brand, Planning, I.T, DBD, Supply Chain, Operations and Customer Service departments. Responsible for global performance reporting and analysis, with actionable insights. Including shopping behaviour and checkout funnel performance. Lead the E-Commerce a/b testing programme globally. Responsible for scoping and onboarding potential new business partners to drive E-Commerce growth. Experienced user of Google Analytics, Adobe Analytics, Salesforce Reports and Dashabord and other BI tools. Successfully launched a pioneering project to connect Amazon Japan 3P marketplace storefront to the Jabra E-Commerce platform, logistics and ERP setup.