Thomas Gibson
Digital Marketing Specialist @ICU Medical
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WORK HISTORY
Digital Marketing Specialist @ICU Medical
Ashford, GB
EDUCATION
University of Surrey
Bachelor of Science (BSc), Music and Sound Recording (Tonmeister)
SKILLS
ABOUT THOMAS GIBSON
I’m a creative, data-driven digital marketing specialist with a background spanning medtech, luxury automotive, and the music industry. My expertise covers digital strategy, CMS management, SEO, paid media, CRM automation, and content strategy, while also extending into brand development, event management, and team leadership.At ICU Medical, I lead digital strategy across global campaigns, driving SEO-first web optimisation, paid and organic social, and analytics in a highly regulated environment. Previously, I managed digital and traditional campaigns for a luxury automotive group, leading on CRM, direct mail, and in-person events.As founder of Blackhill Studios, I built an artist development agency and production space, combining brand strategy with creative output. I managed a team, developed talent, and ran large-scale events including conferences, networking programmes, and a music festival — blending creativity, logistics, and commercial focus.With over a decade in music as a producer, lecturer, and entrepreneur, I’ve honed a resilience and inventiveness that translate directly into marketing. I thrive on combining creativity and analytics to deliver measurable growth while building brands that resonate.Outside of work, I pursue photography and music, continuing to explore the intersection of creativity and technical skill.
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