Tom Gatti

About Tom Gatti

Growth-focused marketing and business development leader with experience building teams, systems, and strategies that help organizations scale while maintaining a strong focus on client experience. Throughout my career, I’ve worked across marketing, sales, intake, and operational roles, which has given me a cross-functional perspective on how businesses grow sustainably. I enjoy identifying opportunities through data, refining systems and processes, and aligning teams around clear strategic objectives that produce measurable results. Currently, I serve as Director of Marketing at Cary Estate Planning, where I lead the firm’s marketing strategy, digital presence, advertising initiatives, and business development efforts. Through data-driven campaign optimization and close collaboration with leadership, intake, and legal teams, our marketing initiatives have helped drive consistent revenue growth while strengthening the firm’s reputation and client trust. Previously, as Chief Growth Officer at Tenant Law Group, I oversaw intake, marketing, and technology teams while building scalable growth systems and improving the client journey from initial contact through onboarding. By closely tracking key metrics and continuously optimizing marketing channels, our team significantly increased qualified leads, reduced acquisition costs, and expanded the firm’s reach within the communities it serves. Earlier in my career, I worked in media, advertising, and e-commerce, developing multi-channel campaigns across digital platforms, radio, direct mail, and social media while negotiating national advertising partnerships and managing complex client relationships. Core Skills • Cross-functional team management and collaboration to drive growth by reducing waste and maximizing output through meticulous analysis, strategic planning, and strong execution of data driven decisions. • Data analysis & reporting for the purpose of optimizing both team and marketing initiative performance. • Strong leadership, decision-making, and interpersonal skills to build and maintain productive and enjoyable company culture. • Expertise in seamlessly matching high level growth methodologies and safe-scaling practices to positive customer experience. I’m passionate about building organizations that grow responsibly, operate efficiently, and deliver meaningful value to the people they serve.

Experience

1. Marketing Director

   Cary Estate Planning

   Jun 2025 — Present · Norfolk, VA, US

Education

• Herkimer County Community College

  Associate of Science (A.S.), Criminalistics and Criminal Science

  2003 — 2004

Skills

• Merchandising
• Sales
• Marketing
• Retail
• Social Media
• Customer Service
• Social Media Marketing
• Social Networking
• Online Marketing
• Advertising
• Facebook
• Email Marketing
• Online Advertising
• Trade Shows
• Event Management
• Event Planning
• Music
• Microsoft Office
• User Experience
• Organizational Leadership
• Sales Force Development
• Sales Management
• International Sales
• Ebay Sales
• Sales Effectiveness
• Time Management
• Market Research