Tom Fritz
Founder / CEO of management consulting organization leveraging diverse marketing and management experience to lead senior management and cross-functional teams to collectively achieve extraordinary business results.
- Role
- Founder CEO at Fritz Insight Group
- Location
- Santa Rosa, CA, US
- LinkedIn followers
- 500 followers
Experience
Founder CEO
Apr 2020 — Present · Santa Rosa, CA, US
Leveraging diverse marketing and management experience in outdoor apparel & equipment, commercial furniture, pre-school & youth toys, food & beverage, household product and chemical companies to provide strategic business growth consulting, leading senior management and cross-functional teams to collectively achieve extraordinary business results.• Reorganized and retooled the marketing and merchandising departments of an east coast specialty outdoor retail chain.• Partnered with the founder of a startup backpack company to build a growth business plan and launch new product line.• Conducted extensive field research study and assisted a legendary California adventure travel company in rebranding itself.• Built a long-range business plan for a struggling standup paddleboard apparel company.• Spoke as Keynote for the Adventure Travel Trade Association as well as the Wyoming Office of Tourism.• Developed and ran Growth Gears business growth training sessions for the Adventure Travel Trade Association.
Education
University of Illinois Urbana-Champaign
BS, Agricultural Business
1977 — 1981
Northwestern University - Kellogg School of Management
MBA, Marketing
1984 — 1986
Skills
- Social Media Marketing
- Strategic Planning
- Product Development
- Competitive Analysis
- Creative Direction
- Marketing
- Sales
- Brand Development
- Sporting Goods
- Product Marketing
- Management
- Brand Management
- Merchandising
- Marketing Strategy
- Market Research
- Apparel
- Advertising
- Marketing Communications
- Retail
- Fashion
- Trade Shows
- Social Media
- Integrated Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.