Tom de Ranitz

About Tom de Ranitz

Driven, experienced, and effective professional with deep background across all aspects of brand strategy, marketing, and communications. Passionate about bringing people and teams together to drive business growth. Distinct blend of analytical, creative, and team-building competencies. Track record of success in global, complex, matrix organizations. Dynamic communicator who also is a strong listener. Adept at bridging diverse business goals and perspectives. Unites teams around a shared vision of success.

Experience

1. Director of Brand Strategy

   Medtronic

   Sep 2022 — Present · MN, US

   Responsible for the strategy driving the global Medtronic brand enterprise which includes brand positioning, identity, and architecture; ensures the Medtronic brand strategy and enterprise business strategy are strongly aligned. • Advises enterprise brand marketing and sponsorship initiatives to build awareness, strengthen trust, improve customer engagement, and catalyze growth.• Partners with product marketers across the enterprise as a strategic brand and marketing advisor on new product roll-outs, next-gen product evolutions, and product portfolio brand architecture; adept at navigating trademark and regulatory complexities; experienced with both HCP and direct patient engagement, including integrated lead development programs.• Identifies strategic business opportunities where brand and brand marketing can more directly support enterprise growth priorities; advances those opportunities through senior leader and executive channels. • Collaborates closely with the corporate data analytics team on brand performance measurement.• Directs the work of international consultancies and agencies in competitive brand benchmarking, creative development, and market testing. • Bridges gaps and connects dots across multiple corporate and business-unit priorities (e.g, recruiting, employee relations, investor relations, top-of-funnel consumer awareness, B2B performance marketing and sales) to drive compounding brand impact.

Education

• University of Minnesota

  BA, Communication Studies

Skills

• Reputational Risk
• Research
• Client Relations
• Strategic Planning
• Collaborative Problem Solving
• Branding & Identity
• Presentation Skills
• Cross-Functional Problem Solving
• Digital Media
• Board Governance
• Business Process
• Nonprofits
• Presentations
• Public Relations
• Internal Communications
• Media Relations
• Executive Presentation Skills
• Business Strategy
• Client Education
• Visual Communication
• Stakeholder Engagement
• Executive Presentation Development
• Client Presentation
• Strategic Thinking
• Client Expectations Management
• Consulting
• Media Production
• Marketing Communications
• Communication
• Media Planning
• Senior Stakeholder Management
• Marketing Strategy
• Personal Branding
• Cross Functional Team Building
• Client Counseling
• Interpersonal Communication
• Executive Coaching
• Facilitation
• Reputation Management
• Crisis Communications