Tom Croft
Senior Manager, Adtech @NBCUniversal
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WORK HISTORY
Senior Manager, Adtech @NBCUniversal
London, GB
Managed and developed a team of AdTech specialists, owning the AdTech function across multiple CTV brands including Peacock, Sky and NOWTV, with responsibility for digital tracking, data activation and privacy-compliant measurement solutions• Owned the Consumer Data Platform (mParticle) as an internal data product, governing data ingestion, identity resolution, and downstream CAPI integrations to AdTech/MarTech platforms• Led digital tracking standardisation efforts, including third-party pixels and server-side integrations, improving data quality and reducing privacy and compliance risk, in partnership with privacy and legal teams• Led end-to-end troubleshooting and validation of AdTech and data workflows, partnering with product, engineering, and marketing teams to ensure reliable execution and issue resolution• Developed technical documentation and training materials to improve workflow efficiency and knowledge sharing across teams• Managed the global AdTech product backlog and delivered regular performance and risk updates to senior leadership
EDUCATION
West Virginia University
Bachelor’s Degree, Exchange Program
University of Hertfordshire
Bachelor’s Degree, BSc (Honours) Audio Recording and Production with a Year Abroad
SKILLS
ABOUT TOM CROFT
AdTech & MarTech leader with 9 years’ experience working across enterprise media and technologyorganisations. I specialise in owning and operating digital tracking, data platforms, and privacy-awareadvertising solutions, working closely with product, engineering, legal and privacy teams. Mybackground spans CDP ownership, digital tracking governance, measurement integrations andidentity solutions, with a focus on building scalable processes and high performing teams.
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