Tom Burke
Results-Driven Lead Category Manager | Driving Growth & Innovation Through Data-Driven Insights | Delivering Value & Business Growth | Purpose-Driven Leader
- Role
- Director - Skin Care at CVS Health
- Location
- Providence County, RI, US
- LinkedIn followers
- 500 followers
About Tom Burke
As a results-driven Lead Category Manager with over 20 years of experience in the Retail industry, I specialize in driving growth, innovation, and value through data-driven insights and strategic leadership. With a passion for brokering and supporting brands, I have a proven track record of transforming consumer trends into actionable strategies that boost profitability and foster long-term business success.As a purpose-driven leader, I thrive on building meaningful relationships and empowering teams to exceed expectations. I have 15+ years building and leading high performing teams through a people-focused leadership style. I get satisfaction meeting new people, developing new relationships, and strengthen current relationships.
Experience
Director - Skin Care
Jul 2016 — Present · Providence, RI, US
I lead a high-performing team of three Category Managers and four Category Specialists overseeing a portfolio of six categories, collectively delivering over $1.4B in annual sales. With a focus on building and strengthening vendor relationships, I collaborate on item selection, negotiate pricing, develop impactful marketing plans, and identify opportunities to optimize profitability.My expertise lies in developing and executing data-driven strategies for five Skin Care categories, leveraging financial analysis, customer insights, and market trends to exceed business objectives. I am committed to fostering a culture where team members feel valued, empowered, and aligned with organizational goals, striking a balance between collaborative and decisive leadership.I present comprehensive business plans to senior leadership, encompassing item mix recommendations, strategic shifts, and capital spending proposals to support growth initiatives. By designing and implementing merchandising strategies informed by consumer segmentation, historical performance, and market dynamics, I ensure sustained competitive advantage and business success.
Education
Bryant University
Bachelor of Business Administration - BBA, Marketing
Skills
- Microsoft Excel
- Forecasting
- Inventory Management
- Merchandising
- Retail
- Store Management
- Inventory Control
- Visual Merchandising
- P&L Management
- Marketing Strategy
- Sales
- Strategic Planning
- Cross-Functional Team Leadership
- Competitive Analysis
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