Tom Brown
Global Lead - Digital Communications & Customer Insights @Nufarm
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WORK HISTORY
Global Lead - Digital Communications & Customer Insights @Nufarm
Led the global roadmap for customer insight activation, enhancing Voice of Customer and CX capabilities. • Translated customer insights into strategic themes to guide prioritization and experience improvement. • Engaged stakeholders across marketing, commercial, and digital teams to ensure actionable insights.
EDUCATION
University of Dundee
Bachelor of Science (BSc), Biochemistry
The Centre of Therapy & Counselling Studies
CBT & Groupwork, Psychoanalysis and Psychotherapy
St Benedict's Catholic High School Cumbria
A level, Biology/Biological Sciences, General
The Centre of Therapy & Counselling Studies
COSCA Certificate In Counselling Skills, Mental Health Counseling/Counselor
Lakes College West Cumbria
NVQ, Electrical Engineering
CIM | The Chartered Institute of Marketing
Diploma In Professional Marketing, Marketing
ABOUT TOM BROWN
Strategic CX and brand leader with 8+ years of experience shaping customer experiences, brand engagement, and insight-led transformation across global B2B environments.I currently lead the implementation of a global CX framework at Nufarm, combining customer journey mapping, VoC strategy (Qualtrics), and omnichannel activation. I’ve built a reputation for bridging data and empathy, drawing on both commercial leadership and my training as a CBT psychotherapist.My work spans digital tool integration, brand governance, behavioural insight, and cross-functional stakeholder alignment, always with a focus on delivering measurable improvements to customer experience and business performance.Passionate about experience design, culture change, and organisations that want to embed customer thinking at every level.
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