Tom Brooks

About Tom Brooks

As an experienced business development and sales leader with a deep understanding of the college athletics landscape, I have a proven track record of driving new revenue growth through innovative partnerships, delivering solutions using integrated marketing strategies, and providing lasting customer experiences. Specialties include consultative sales, strategic planning, lead generation, optimization of data and analytics, brand management, contract negotiation, C-level networking, social and digital media marketing, and event promotion. I am passionate about connecting with diverse stakeholders, building long-term relationships, and generating positive impact through sports.

Experience

1. Associate General Manager- Crimson Tide Sports Marketing

   LEARFIELD

   Nov 2007 — Present · Tuscaloosa, AL, US

   Crimson Tide Sports Marketing is the exclusive multi-media rights holder for University of Alabama Athletics. Help manage corporate sales team and development of new revenue centers. Record-breaking personal sales goal history at LEARFIELD, including multiple years of prestigious Chairman\'s Club membership.

Education

• The University of Alabama Graduate School

  Adjunct Professor, Masters Program for Sports Management

  2010 — 2019

• Georgia Institute of Technology

  BSCE, Civil Engineering

  1985 — 1990

• Wayne State University

  MSA, Sports Administration

  2004 — 2005

Skills

• Event Management
• Athletics
• Marketing Communications
• Facebook
• Sponsorship Sales
• Integrated Marketing
• Sports Management
• Ticket Sales
• Public Relations
• Leadership
• Media Relations
• Event Planning
• Sports
• Brand Management
• Fundraising
• Marketing Strategy
• Social Media
• Sports Marketing
• Press Releases
• Sponsorship
• Sales
• Social Networking
• Athletic Training
• Social Media Marketing
• Advertising
• Sponsorship Activation
• Marketing