Tom Boxall
Head of Global Acquisition @Naked Wines
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WORK HISTORY
Head of Global Acquisition @Naked Wines
EDUCATION
WSET Level 2
Pass With Merit, Wine & Spirits
Peter Symonds College, Winchester
English Language, Business Studies, Art, Maths, English Language - Business Studies - Art - Maths
Wine & Spirit Education Trust
Level 2 in Wine & Spirits, Wine Steward/Sommelier
Codecademy
Computer Programming
University of Sussex
Business and Management BSc, New Venture Creation & Business Planning - Managing Innovation - Project Management - Advertising
SKILLS
ABOUT TOM BOXALL
With over ten years’ experience in marketing for DTC, retail and hospitality brands, I’ve specialised in digital growth, performance marketing, data and design. I’ve built award-winning campaigns, managed digital transformations, led teams and effectively scaled startup and global brands.Currently managing Naked Wines’ global digital creative strategy across three markets and multiple channels, including the creative pipeline for the whole funnel and getting hands-on with creative design and data.Created and owned the marketing and growth strategies for Vintner, an online DTC wine shop, including email, content, paid social and SEO. Leveraged micro-influencer campaigns for content and affiliate programmes, managed PR and CRO agencies and built engaging retention, loyalty and winback email journeys that outperformed market benchmarks and internal KPIs.For four years prior, I managed digital campaigns, CRM and customer lifecycles for over 200 Fuller\'s pubs and over 1.6m+ customers. Delivering highly-engaging, tactical and target-smashing marketing across all CRM, web, paid and organic social and owning budgets, content management and briefing process with agencies and technology partners.
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