Tom Bingham
National Accounts Director @PLZ Corp
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WORK HISTORY
National Accounts Director @PLZ Corp
Commercial Leader for PLZ Aerosciences (a portfolio company of Pritzker Private Capital, a buy and hold private equity firm) for many of PLZ\'s Personal Care Business\' top accounts.Achieve sustainable, profitable growth in net sales and marginOwn pricing and account profitabilityLead Sales Team in Microsoft Dynamics CRM implementation as the group\'s power userActively manage the current list of accounts with the view of growing their businessProspect on a continual basis to identify, qualify and close new customers and productsDevelop a sales pipeline and manage to closeCreate and maintain customer relationships with key executives, and decision influencersWork cross-functionally with Product Development and Project Managers to validate and prioritize the flow of New Product Development requests and other customer requirementsCollaborate with functional teams to ensure customer satisfaction
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Arts (B.A.), Economics
Purdue University
Master of Science in Industrial Administration (MBA), Management
ABOUT TOM BINGHAM
t•••••••@outlook.com | Growth driver through strategic leadership, driving new product implementation and innovation process management.Sales, & marketing leader who drives profitable growth through data-driven planning and execution. Mentor of teams that are skilled in developing and commercializing B2C and B2B products. Expert in leading development of strategic digital and social campaigns featuring SEO / SEM, PPC ads, video content, and CRM to convert leads into e-commerce customers. Extensive global sourcing experience with a focus on Asian and North American vendors. Partner with Manufacturing in driving cost efficiency, improving service levels, and increasing turns. KEY ACCOMPLISHMENTS• Planned and executed geographic expansion for Avlon’s AS I AM Brand in Europe and South Africa leading to placement at the #1 and #2 European and African retail hair care chains in 20••••18. The new retailers generated over 4% incremental revenue for the brand in the first 9 months post-launch.• Led Gold Eagle’s Digital Marketing Team in creating tactics and strategies delivering generating more than social media followers, over 2 x industry average.• Drove Gold Eagle Company’s core brand growth, new product innovation, and messaging strategy delivering record branded sales in fiscal year 2012 and fiscal year 2015.• Co-developed Avlon Industries’ Long and Luxe product line with Sally Beauty in less than 6 months. Generated over 7% incremental revenue and 9% incremental profits for the core AS I AM Brand in the first year.Core Strengths:• Business Development / Brand Strategy / New Product Innovation / Digital & Social Strategy• Commercial Leadership / Forecasting / E-commerce / Budgeting / ROI Analysis / B2B2C• Account Management / Customer Experience / Team Motivation / Leadership / SEO / SEM• Packaging Development / Content Creation / Agency Review / Agency Management• Retail / Marketing Operations / Brand Positioning / Segmentation / P&L / Consumer Insights• Project Management / PMP / Agile Scrum Master / Six Sigma Green Belt
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