Tom Banks

Creative Editor @The Drum

London, GB

As creative editor I\'m rethinking how The Drum sees creativity. Traditionally the creative section of the title covered the creative side of the ad industry (creative agencies). While we will continue to do this we are now taking a broader view of the creative industries and how they interface with brands. This includes leading work going on within the design industry. You\'ll see me speaking at and moderating discussions at many of The Drum\'s events, usually encouraging discourse around the power of creativity to effect positive change for businesses, brands and customers. I\'m very involved on the strategic and editorial side of The Drum Awards and the editorial strategy and delivery of The World Creative Rankings content, which celebrates the most successful people, agencies and companies across the industry. I\'m personally interested in: progressive, social design (design for good) stories; design and creative endeavours which respond to climate and environmental challenges robustly; innovation which brings about positive change; genuine examples of co-design; stories around industry pathways and representation; accessibility; businesses which achieve success by placing design and creativity at the heart of their strategy; and creative industries education. Plenty more too, that\'s just some food for thought. Pitch me anything: t••••••••@thedrum.com

Lancaster University

BA, English Literature

University of the Arts London

Certificate in post-graduate periodical journalism