Tom Bachmann
Digital Marketing Strategy and Digital Content Management
- Role
- VP Digital at Pegasystems
- Location
- Brookline, MA, US
- LinkedIn followers
- 500 followers
Information TechnologyView LinkedIn profile
About Tom Bachmann
Expertise and passion for creating breakthrough results in Digital channels and content…
Experience
VP Digital
Jun 2015 — Present · Boston, MA, US
Education
Wesleyan University
BA, History
1984 — 1989
Florida State University
Masters in Library and Information Science, Concentrations in Information Architecture, Metadata, and Taxonomy for Digital Content Management
2006 — 2008
Skills
- Digital Marketing
- Marketing Automation
- Digital Analytics
- Content Governance
- Enterprise Software
- Digital Transformation
- Interactive Marketing
- Taxonomy
- B2b Marketing
- Online Advertising
- Content Management
- Mobile Devices
- Localization
- Abm
- Strategy
- Metadata Management
- Personalization
- Digital Campaigns
- Marketing
- Agile Methodologies
- Information Architecture
- Campaigns
- SEO
- User Experience
- Content Strategy
- Marketing Strategy
- User Experience Design
- Content Development
- Customer Relationship Management (Crm)
- Cms
- Usability
- Digital Strategy
- Integrated Marketing
- Creative Direction
- Digital Media
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