Tom Baca

About Tom Baca

With over 30 years of experience in consultative selling, I’ve built my career on one core principle: people matter. Whether it’s clients, colleagues, or partners—treating others with respect, listening closely, and delivering real value has always been at the heart of how I work.My strength lies in building genuine, long-term relationships and uncovering opportunities that drive measurable business outcomes. Over the years, I’ve helped companies of all sizes identify and implement data-driven solutions, often using emerging technologies to solve complex challenges. I’m passionate about aligning the right products and services with the right needs, and I thrive in environments where strategy and empathy intersect.Much of my time has been spent in the marketing automation space, where I’ve advised clients on how to streamline their workflows, improve campaign efficiency, and boost engagement. More recently, my focus has shifted to sustainable solutions—especially in the realm of flexible packaging. Helping businesses meet their environmental goals while still maintaining performance and cost-efficiency has been incredibly rewarding.Some career highlights include:• Creating countless new opportunities by leveraging data and tech to anticipate client needs• Successfully guiding clients through large-scale digital transformations• Championing sustainable product lines and helping companies reduce their environmental impact• Consistently exceeding sales goals by focusing on trust, insight, and long-term valueAbove all, I believe in doing business the right way. I’m not just here to sell—I’m here to solve, support, and strengthen. Every relationship is an opportunity to grow, learn, and make a difference.If you\'re looking to connect with someone who brings experience, empathy, and a forward-thinking mindset to every conversation—I’d love to connect.

Experience

1. Business Development

   Wildkind Packaging

   May 2022 — Present · Austin, TX, US

   At WildKind Packaging, I specialize in helping brands transition to innovative, sustainable flexible packaging that supports both environmental goals and bottom-line performance. My role centers on identifying growth opportunities, building strong client relationships, and delivering tailored, eco-conscious packaging solutions across a variety of industries.What I Do:• Sell Flexible Packaging Solutions: From stand-up pouches to roll stock and compostable films, I provide clients with customized flexible packaging that enhances shelf presence, preserves product integrity, and meets sustainability targets.• Consult on Sustainable Packaging Options: I guide companies through the selection of recyclable, compostable, or reduced-waste packaging alternatives—helping them align their product presentation with their sustainability commitments.• Leverage a Consultative Sales Approach: Every solution is data-informed and results-driven. I work closely with decision-makers to understand their needs and deliver packaging that is cost-effective, high-performing, and environmentally responsible.• Build Long-Term Relationships: I prioritize people and partnerships. My approach is built on trust, respect, and delivering consistent value—leading to strong client retention and referral growth.• Collaborate Cross-Functionally: I liaise with production, design, and logistics teams to ensure each packaging solution is functional, on-brand, and delivered on time.I’m passionate about the role flexible packaging plays in reducing environmental impact—and even more excited to help brands make that transition in a smart, effective way.

Education

• Liberty University

  Business Marketing

Skills

• B2b
• Direct Marketing
• Database Triggers
• Data Management Platform (Dmp)
• B2b2c
• Enterprise Content Management
• Outside Sales
• Web Application Security Assessment
• Consultative Sales Professional
• Virtual Office
• Roi Strategies
• Fortune 500
• Dealer Programs
• Data Driven Instruction
• New Business Development
• Consultants
• Direct Mail Programs
• Independent Contractors
• Business Discovery
• Responsys
• Email Marketing
• Business Development
• Digital Marketing
• Marketing Strategy
• Franchise Consulting
• Lead Generation
• Customer Acquisition
• Database Marketing
• Sales Channel Development
• Print on Demand
• Sales Consulting
• Saas
• A/B Testing
• Pop
• Personalization
• Multi-Channel Marketing
• Oracle Marketing Cloud
• Sales Management
• Corporate Branding
• Smb Sales