Tom Andrews

Head of Commercial Analysis @Times Higher Education

London, GB

Impact-driven commercial business intelligence leader: Designed and executed transformative BI solutions, innovative sales models, and revenue optimization strategies, delivering sustainable business growth and measurable success across teams and products- Provide ongoing analysis of sales, product, and website performance. Deliver dashboards and reports that support the operations of the business, catering to a wide range of stakeholders, including the senior management team, the board, product teams, sales, and marketing- Expanded and restructured the BI team from two to four members, including web and dashboard analysts, through a seamless transition from legacy systems. Delivered uninterrupted reporting during the restructuring and enhanced the BI team\'s strategic contribution to senior management, investors, sales, and product teams- Designed and implemented a data-driven sales model (2021) that exceeded budget targets in three of the last four years. Developed Tableau dashboards for real-time performance tracking, enabling proactive sales strategy adjustments and fostering continuous performance optimization- Enhanced customer segmentation strategies to identify upsell and cross-sell opportunities across diverse product streams, leading to expanded customer relationships and increased revenue from existing clients- Spearheaded a transition from Qlik Sense to a modern BI stack (Snowflake, DBT, and FiveTran) as part of a company refinancing effort. Collaborated with internal and external stakeholders, secured CFO support, and extended BI capabilities to the finance team, earning recognition by presenting the project’s strategic impact at Inflextion\'s Data Forum- Conducted a critical review of the website registration wall, revealing its adverse effects on the branding business. Presented findings to senior management, resulting in a strategic pivot that enhanced user experience and aligned branding with business goals.

Goldsmiths, University of London

BA, History

University of the West of England

Master of Science (M.Sc.), Real Estate

City St George’s, University of London

MSc, Information Science