Tolar Ray
Creative Producer | Marketing Communications, Video and Content Strategy | Jenkins MBA Candidate
- Role
- Founder at Tolar Ray Media
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Tolar Ray
Tolar Ray is a Marketing Communications Specialist at NC State University, where he contributes to storytelling, video, and MarComm across the College of Engineering. His work spotlights student success, groundbreaking research and industry partnerships, blending creative production with strategic communications to advance the college’s mission.Prior to his current role, Ray served as Director of Creative Video for Elon University Athletics from 2023 to 2024, overseeing production for 16 Division I sports. At Elon, he built and mentored a team of 12 student video producers, providing guidance in content development, storytelling and production workflows. He also led freelance campaigns for clients including H&M, Macy’s, COACH, Crabtree Valley Mall and the NCAA, producing content for digital campaigns, commercials and social media platforms.Ray has also supported nonprofit and mission-driven organizations such as Carolina Crown, a nationally recognized marching arts group, and Montreat Conference Center, where he produced multimedia content and contributed to strategic communications initiatives.A native of North Carolina, Ray earned his bachelor’s degree in communication media from NC State with minors in journalism and English. He is currently pursuing an MBA through the Jenkins MBA program at NC State’s Poole College of Management.Ray works with higher education institutions, businesses and nonprofits to share their impact with clarity and purpose. He is especially passionate about brand strategy, building scalable content systems and leveraging influencer marketing to deepen trust and engagement in digital spaces.
Experience
Founder
Jan 2021 — Present · Raleigh, NC, US
Founder and Creative Director of Tolar Ray Media, a Raleigh-based creative agency specializing in cinematic video, photography and drone content for brands and emerging companies.I partner with marketing teams, developers and founders to build high-impact visual content systems, from campaign production to always-on social content. My work blends creative direction with hands-on production, helping clients move faster with clear storytelling and polished visuals.Recent clients include Grubb Ventures (Raleigh Iron Works), BioCryst Pharmaceuticals, LINX Watch, Lotus Bakeries (Biscoff Cookies), Crabtree Valley Mall, NC Courage, local sports teams, weddings, and more.Services include brand and campaign video, short-form social content, brand photography, drone production, creative direction and content retainers.Based in Raleigh, NC and available to travel.
Education
NC State University College of Humanities and Social Sciences
Bachelor's degree, Communication Media with minors in Journalism and English
NC State Poole College of Management
Master of Business Administration - MBA
2028
North Carolina State University
Bachelor's degree, Communication Media
Eastern Alamance High School
High School Diploma
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